Case Study. How Kindred Group Attracts Top Talent

What about Kindred Group and their way to attract talent?

Founded in 1997 as Unibet Group, Kindred Group started with a mission to offer a better and safer way to bet in the modern digital world. Over the years, it has built a global reputation as a disruptor and innovator in the industry, attracting a loyal customer base worldwide.

In today’s competitive market, Kindred demonstrates how organizations can drive meaningful change by prioritizing employee well-being, leadership development, and diversity.

Here’s how Kindred is setting the standard:

🌟 Aiming for Equality
Kindred has made strides toward achieving a 50:50 gender split in senior management, with initiatives like gender-balanced shortlists and leadership pipelines for women.

📈 Leadership with Purpose
The rollout of an inclusive leadership program empowers leaders to create a culture of collaboration and innovation.

🤝 Employee Value Proposition
1️. Collaboration and inclusivity at the core.
2️. A hybrid work model for flexibility.
3️. Tools and challenges for personal growth.
4️. Holistic rewards that go beyond salaries.
5️. Purpose-driven careers that align with sustainability goals.

📊 Results Speak Volumes
In 2023, Kindred reduced its turnover rate from 18% to 13% and decreased hiring times by 28%, reflecting a high-performance, engaged workforce.

Kindred’s diversity programs are reshaping leadership. Women now hold 29% of executive roles and 37% of non-executive positions, showcasing progress in building a truly inclusive workplace.

💬 What can we learn from Kindred’s approach?
Creating an inclusive, purpose-driven workplace attracts top talent and ensures sustained growth in a rapidly changing world.